KSI blings out absurdly overpriced mouthguard for Tommy Fury fight

KSI celebrates another celebrity boxing win. – John Barry IMAGO

KSI, given name Olajide Olayinka Williams “JJ” Olatunji, is definitely a success. Forbes magazine has ranked him #2 on their 2023 Top Creators List. Here’s what they say about him:

“Olajide Olatunji, known as KSI, began reacting to FIFA video games on YouTube in 2009, attracting millions of followers for his outlandish humor. He’s since gone from comedian to contender, transforming into a rapper and boxer, releasing two singles in 2023, and securing a multiyear distribution deal for his promotional company, Misfits Boxing. He’s the face of Prime Hydration alongside Logan Paul (#6 on the Top Creators list). The sports drink became the official drink for FC Barcelona, UFC, and Arsenal this year. Controversy has followed Olatunji for boxing decorum, misogynistic content, and racist and transphobic slurs, but he always turns the scandals into views, both online and in the ring.”

KSI spends $50,000 on mouthguard for Fury fight

KSI won’t be bringing his wealth into the ring against Tommy Fury this Saturday, October 14 in Manchester, England, well maybe not all his wealth.

When he hits the ring on Saturday night, KSI looks like he’ll be doing it in style. Or, at the vary least, in gaudy luxury. Custom mouthguard company SafeJawz showed off their latest handiwork in a post on social media.

“A few weeks ago, we were set to task by KSI to make something very special ahead of his upcoming bout this weekend against Tommy Fury,” the company wrote on their Instagram page.

“The mouthguard, worth over £41,000 and made with the help of 16 individual experts, includes 108 individual high clarity GVS diamonds (all responsibly sourced) and has also been hand gilded with 24 carat gold.

“There is also a gold leaf PRIME logo front and centre, which is also embedded with 50 individual high-quality diamonds.”

The is one heck of a flashy mouthpiece which is fitting for a top YouTuber who’s putting together probably the most successful celebrity boxing career of any influencer who’s stepped in the ring. It’s not exactly gold medaling at the Olympics, but it’s something and KSI is celebrating himself more than adequately.

KSI says Tommy Fury isn’t taking him seriously

Do I really need to point out that celebrity boxing is more circus than sport and maybe that’s why Tommy Fury isn’t training that hard? Fury posted a photo of his most recent sparring partner as he gets ready to take on KSI. The opponent? A young boxer sporting just a 3-1-2 pro record.

“How ******* dare you?” KSI wrote in a post to his social media. “You’re not taking me seriously at all you ******* piece of ****.”

“I’m preparing myself for the ultimate challenge and this is what you’re sparring with? A middleweight with **** movement and weak *** punches?”

To be fair KSI has put together a 4-0 (1 NC) pro boxing record, but let’s keep things in perspective his four wins have come over a bunch of non-professional boxers. He owns wins over Logan Paul (pro boxing record 0-1), Swarmz (pro boxing record 1-2), Luis Alcarez Pineda (2-7), FaZe Temperr (3-2), and Joe Fournier (9-0, 1 NC).

Wait a minute, looks like KSI’s competition is actually getting tougher as he goes along. He initially was credited with a win over Fournier but it was overturned for illegal elbows.

KSI faces Tommy Fury this Saturday, October 14, 2023 in Manchester, England on a card co-headlined by Logan Paul vs Dillon Danis.

KSI vs. Tommy Fury full card, fight date, start time

  • Date: Saturday, October 14 
  • Time: 7 p.m. UK / 2 p.m. ET 
  • Fight ringwalks (approx): 10:35 p.m. UK / 5:35 p.m. ET
  • Main Card
  • KSI vs. Tommy Fury; For the Misfits cruiserweight title
  • Logan Paul vs. Dillon Danis; Heavyweight
  • Salt Papi vs. Slim; For the Misfits middleweight title
  • Deen the Great vs. Walid Sharks; For the Misfits lightweight title
  • King Kenny vs. Anthony Taylor; For the Misfits light heavyweight title
  • Whindersson Nunes Batista vs. My Mate Nate; For the Misfits light heavyweight title
  • Nichlmao & Alex Wassabi vs. Luis Pineda & B Dave; For the Misfits tag team title
  • Preliminary Card
  • Ryan Taylor vs. Swarmz; Middleweight 
  • Astrid Wett vs. Alexia; Women’s flyweight
  • Chase De Moor vs. Tempo Arts; For the Misfits heavyweight title 
  • SX vs. DTG; Heavyweight  

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About the author

Nate Wilcox


Nate Wilcox is the founding editor of BloodyElbow.com. As such he has hired every editor and writer to work for the site. Wilcox’s writing for BE is known for its emphasis on MMA history, the evolution of fighting techniques and strong opinions. Wilcox developed the SBN MMA consensus rankings which were featured in USA Today from 2009 to 2011. Before founding BE, Wilcox was a political operative working for such figures as Senators John Kerry and Mark Warner and an early political blogger. He is the co-author of Netroots Rising, a history of the political blogosphere from 2003 to 2007. Wilcox also hosts the Let It Roll podcast on music history for the Pantheon Podcast Network.

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